Publicis Media
Our belief
It’s a well-known fact that brands need to be distinctive, get noticed and be front of mind to grow. Attention, or lack thereof, is a brand’s worst enemy.
Publicis Media is here to help brands capture that attention and tell their story more distinctly through media.
We understand buyers better
In today’s world, merely getting syndicated data or broad segments from partners isn’t enough. That’s why our planners develop insights from what people think, feel, do – and what they buy – using the richest available data sources, such as our own Epsilon CORE ID.
In the UK, Epsilon CORE ID gives our clients access to over 12m transaction verified identifiers to build-out from their own first-party data. This is the gold standard of verification and clean data – people who have transacted recently – so we know they are real, fresh and accurate.
All this means we can help reengage lapsed customers, sell more to current customers and find people with the greatest tendency to become new customers.
We create better customer experience
From Google to Amazon, TikTok to Twitch, there are a plethora of platforms that have been welcomed by people into their lives.
Our deep understanding of this fast-scrolling, low-attention world makes us ideally placed to help brands stand out, be relevant at all stages of a customer’s journey, and ultimately achieve better business results. That’s why we were named agency of record for both Meta and TikTok.
Publicis Media is a Google Marketing Platform Reseller, a Google Data Partner and certified as Gold Standard 2.0 by the IAB.
We’re set up to help brands grow
Our client centric approach removes all barriers to achieving the right results for our clients. Whether that’s through one of our agencies or a bespoke solution, we are all united behind a shared ambition to drive brand growth.
In practical terms, we deliver strategic thinking and analysis, investment planning, media owner negotiation, in-market execution, project management, measuring, modelling, optimising and a lot of hard work.
Our agencies – Spark Foundry, Starcom and Zenith – are the front door to talent and client relationships. Each agency has its own unique strength, and each is backed by the combined buying power of PMX and the performance marketing expertise of Performics.
Underpinning all that we do is our operations powerhouse that looks after everything from tagging to reporting so the little things in life don’t become an irritation. In fact, Publicis Media is the only media holding group with a globally deployed, automated system workflow tool to drive consistency, flawless execution, and automated reporting.
Our media agencies
Spark Foundry
We are the Acceleration Agency. We help brands identify, learn and respond to media opportunities faster than the competition.
