BEHIND MILANO CORTINA 2026.
THE LASTING IMPACT
Behind Milano Cortina 2026 – The Lasting Impact crowns Publicis Groupe’s journey through the Games with a post‑event study on lived experience, emotional resonance and brand impact, revealing the cultural legacy and new expectations shaped by Milano Cortina 2026.
What’s inside the report:
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How Italians took part in the Games and how they shared and experienced the most memorable moments.
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An exploration of the feelings and values sparked by the event, from pride and belonging to inspiration and reflection.
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How the role of brands were perceived and how their responsibility and credibility shape expectations, raising the bar for future sporting events.
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The legacy Milano Cortina 2026 is beginning to build and its lasting impact on culture.